
SERVICE 04 · CROSS BORDER
Borders are just a route.
Overseas expansion isn’t a project, it’s a voyage
It isn’t a one-time shipment out, it’s making sure you keep selling in that country. We tie marketing, distribution and logistics into one plan to land Korean brands in overseas markets.
PROBLEM
Does any of this sound familiar?
01
Can’t decide which country to start with
We want to go overseas, but can’t settle on which country to start with.
02
Every agency tells us something different
We hired a marketing agency, an onboarding agency and a logistics company separately, and they don’t agree with each other.
03
Not sure what comes after the first shipment
We got a first shipment out somehow, but don’t know what to do next.
04
No visibility on the ground
With no one local, we can’t see what’s actually happening right now.
05
Stuck on paperwork and licensing
We’re stuck on paperwork and licensing, and the sales launch itself keeps slipping.
WHAT WE DO
What we provide
01
Target market & channel priority diagnosis
We judge which market to enter first based on product category and price band.
02
Local licensing, product registration & trademark
We check the filings and paperwork required before selling in each country and support the process. For trademarks, we guide you to check local filing status before you enter.
03
Pricing & margin structure design
We add logistics cost, tariffs, channel fees and marketing spend to product cost to calculate local selling price and margin in advance.
04
Launch operations
We handle everything needed for the first sale · channel setup, product listing, initial content and ads, first shipment.
05
Integrated marketing, distribution & logistics operations
We run all three as a single monthly plan. The brand only has to talk to one place.
06
Local partner network
We connect and manage local distributors, influencers, delivery carriers and customs partners.
07
Expansion route design
We replicate what worked in the first market into neighboring markets. For Japan, we see Qoo10 and Rakuten as the expansion path.
08
Results review & next plan
We summarize sales, logistics and marketing results on one page and plan next quarter together.
PROCESS
How we work
01
Diagnose
We check product, price, target market and where you’re stuck right now.
02
Route design
We turn target country, channel order, budget and timeline into a single plan.
03
Prepare to launch
We prepare licensing, paperwork, channel accounts, first shipment and content.
04
Launch & operate
We start selling and run marketing, distribution and logistics together.
05
Expand
We extend the proven approach to neighboring markets and additional channels.
WHY JUPINOVA
We loaded it all onto one rocket
The real reason overseas expansion is hard isn’t that each piece is difficult on its own. It’s that marketing runs its own way, distribution runs its own way, logistics runs its own way, and the three don’t know each other.
Ads are running but there’s no stock; stock exists but the channel isn’t open; the channel is open but cargo is stuck in customs. The brand explains the same thing three times to three different companies.
JUPINOVA sees all three within one plan. We know the route of distribution, carry the engine of logistics, and loaded the fuel of marketing. And it’s not a contract, it’s boarding. Brands don’t become customers, they become crew.

WHO IT'S FOR
Built for brands like these
- Consumer brands proven at home but new to overseas
- OEM/ODM manufacturers looking to build their own brand overseas
- Teams spending all their time managing multiple agencies
- Brands that exported once but never turned it into ongoing sales
05 THE VOYAGE
Our first route is Southeast Asia
STOP 01 · Home Port
Korea
The home port for brand and product, sourcing, branding, domestic distribution
What JUPINOVA does: product diagnosis, export paperwork, first shipment prep
STOP 02 · First Base Port
Vietnam
Our local operating base, online channels, offline distributors, marketing execution
What JUPINOVA does: licensing, channel setup, local marketing, sales operations
STOP 03 · First Expansion Route
Southeast Asia
Replicating and expanding the model proven in Vietnam to neighboring markets
What JUPINOVA does: porting the proven channel setup and content to nearby markets
STOP 04 · Second Expansion Route
Japan
A second expansion route via Qoo10 and Rakuten
What JUPINOVA does: Qoo10/Rakuten channel operations and Japan-bound logistics design
05 THE VOYAGE
Our first route is Southeast Asia
KR · Home Port
Korea
The home port for brand and product, sourcing, branding, domestic distribution
VN · First Base Port
Vietnam
Our local operating base, online channels, offline distributors, marketing execution
SEA · First Expansion Route
Southeast Asia
Replicating and expanding the model proven in Vietnam to neighboring markets
JP · Second Expansion Route
Japan
A second expansion route via Qoo10 and Rakuten
FAQ
Frequently asked questions
Which country should we start with?
JUPINOVA’s first route is Vietnam, expanding the proven model to neighboring Southeast Asian markets and Japan. That said, the right market varies by product category, so we decide together during diagnosis.
How much do you handle?
From target market selection through licensing, channel setup, marketing, sales operations and logistics. The brand handles product supply and final decisions.
Do we need all three services?
No. You can use only what you need among marketing, distribution and logistics. That said, results are most stable when all three move together.
How long does it take?
Licensing and registration timelines vary a lot by item and country. After diagnosis, we work backward from the target date and let you know the real schedule.
How is pricing set?
There’s no flat rate. It depends on scope, country, number of channels and volume, so we quote after consultation and diagnosis.

Ready to board?
Tell us your brand, your market, and where you’re stuck right now. We’ll draw the route.
Get in touch

